Leave a Comment | Posted by Shawn Stewart on November 30, 2009
Black and White, (RED) All Over
Posted in: Uncategorized
By now, you’ve seen the (RED) cups at Starbucks. Maybe you’ve shopped with the AMEX (RED) card, or get your U2 fix on a (RED) iPod.
Well, now you can lace up with (RED), too.
Today is World AIDS Day, a day of particular significance to Bono, whose (RED) brand launched four years ago to help support the Global Fund in their effort to fight AIDS, Tuberculosis and Malaria in Africa. Since its beginning, (RED) has garnered the support of major retailers like Apple, Dell, Starbucks, Gap, and American Eagle (just to name a few).
Yesterday, Nike announced that they want to join the cause, too.
Nike will be selling special red laces in their “Lace up. Save lives.” campaign to coincide with the 2010 World Cup in South Africa. Alongside Bono is Didier Drogba, the Chelsea soccer player, whose roots are in Africa.
Reflective of this dual effort of Bono and Drogba, profits from the laces will equally benefit the Global Fund and soccer-based community programs aimed at educating people about AIDS.
Click here for more information about Nike’s red laces and the (RED) campaign.
The (RED) laces are available today in stores. So on your power walk or mighty run around Greenlake, you can lace up to fight AIDS!
- Shawn







